F&B OPERATIONS CALCULATOR
Return-Customer Campaign Cost Simulator
Compare three redemption scenarios against message costs, offer costs and campaign spending. Use aggregate figures only.
A free tool from QSolve — running on the Windows and Android devices already in use.
This browser simulation uses fixed formulas and rules. No AI request is made to produce these results.
Synthetic sample figures. Nothing entered here is uploaded or saved.
Enter a scenario
Example calculation
Figures and meaning
- Planned messaging cost
- RM 100.00
- Total campaign cost before redemptions
- RM 200.00
- Contribution per redemption after offer
- RM 10.00
- Redemptions needed to cover campaign cost
- 20
- Required share of target customers
- 2%
View comparison table
| Scenario | Assumed redemption % | Redemptions | Receipts after voucher | Voucher value + gift cost | Balance after campaign costs |
|---|---|---|---|---|---|
| Low | 2% | 20 | RM 400.00 | RM 100.00 | RM 0.00 |
| Base | 5% | 50 | RM 1,000.00 | RM 250.00 | RM 300.00 |
| High | 10% | 100 | RM 2,000.00 | RM 500.00 | RM 800.00 |
What to check next
Start with a customer segment you want to approach again. In QSolve POS + Al-Gori AI, customer records support analysis and campaign suggestions; the outlet chooses the offer and runs the campaign. Compare actual voucher redemptions later. The balance here is before fixed expenses and does not measure incremental profit.
How this is calculated
One campaign period, one redemption per targeted customer. Message cost covers all planned sends, not only customers who redeem. Variable cost includes ingredients, packaging and other sales-linked costs, excluding the extra gift. Enter the gift cost, not its selling price. Bills exclude tax and are before the voucher. Redemption counts are rounded down. Voucher value is already deducted from receipts; do not subtract it again. These scenarios do not predict response or prove extra sales caused by the campaign. No contact list, AI request or campaign sending is involved.
Campaign cost = target customers x messages each x cost per message + setup cost. Contribution per redemption = bill before voucher - voucher - variable cost - extra gift cost. Cost-recovery redemptions = round up (campaign cost / positive contribution).
Read the result
Start with a customer segment you want to approach again. In QSolve POS + Al-Gori AI, customer records support analysis and campaign suggestions; the outlet chooses the offer and runs the campaign. Compare actual voucher redemptions later. The balance here is before fixed expenses and does not measure incremental profit.
Example figures. No automatic business verdict.
How each tool works & FAQ
Does this send WhatsApp or SMS?
No. It calculates aggregate scenarios in your browser. No names, phone numbers or customer list are needed. Enter your own messaging rate; the example is not a provider price.
Does covering campaign costs prove the campaign worked?
No. Some customers may have bought without the offer. Compare a suitable baseline or control group, actual costs and voucher redemptions before judging incremental results.